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China CAC Measures for Labelling AI-Generated Synthetic Content 2025 - Explicit and Implicit Labels under GB 45438-2025

Internet information service providers and providers of online content distribution services creating AI-generated content for the China market must, from…

What China CAC Measures for Labelling AI-Generated Synthetic Content 2025 - Explicit and Implicit Labels under GB 45438-2025 requires

Internet information service providers and providers of online content distribution services creating AI-generated content for the China market must, from 1 September 2025, apply explicit labels to AI-generated text, images, audios, videos and virtual scenes (such as the indicator 'AI-generated' or an 'AI' icon at the beginning or end of the content), apply implicit labels to the metadata of AI-generated content files, and propagation service providers must verify whether file metadata contains implicit labels, add their own company identifier and a unique content identifier to the metadata, and inform the public that the content is AI-generated by adding prominent noticing labels around the published content, in accordance with the Cyberspace Administration of China's final Measures and the mandatory national standard GB 45438-2025.

Pillar: AI Governance & Law · Authority: Cyberspace Administration of China (CAC) · Version: 1.0.0 · Last updated:

Primary source: https://www.chinalawtranslate.com/en/ai-labeling/

SHA-256 integrity: 011c698488ffedbfeec2f749c5fa7181d8d1a1bde5b6ab43059349b1e15556c0

Primary Citations — 6 traced to source

  • Cyberspace Administration of China (CAC) released the final Measures for Labelling Artificial Intelligence-Generated Content on 14 March 2025; the rules take effect on 1 September 2025.
  • Mandatory national standard GB 45438-2025 Cybersecurity Technology - Labelling Method for Content Generated by Artificial Intelligence accompanies the Measures.

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